In the News

TEWKSBURY, Mass., June 21, 2023 /PRNewswire/ -- Wellness Pet Company, a leader in pet nutrition for over 25 years, has named professional hockey player and Boston's favorite forward Charlie Coyle as Hometown Treat Officer this offseason, promoting a life of shared wellbeing for pets and their parents with high-quality food, treats and supplements. As Hometown Treat Officer, Charlie, alongside his two golden retrievers, Bodie and Gracie, is helping pet parents achieve mutual wellbeing with their pets during any season with key tips on healthy habits and making the most out of time together.

"At Wellness Pet, we recognize pet parents' desire to support their pet's unique needs with high-quality food and treats, but also the need for time well spent together," said Wellness Pet Company CMO Clark Reinhard. "As a Massachusetts-based company, we're proud to be partnering with beloved local athlete and pet parent Charlie Coyle, who embodies our mission of treating pets well and helping pets and their families share a happier, healthier life together."

As part of the partnership, Charlie shares tips for pet parents as they continue to 'treat' their pets this summer with healthy habits, activities and quality time:

1. Dogs make great defensemen: Staying active with your dog doesn't have to mean a long workout or walk. Getting your pets involved in your favorite exercises is a fun way to stay happier and healthier together. When I'm practicing my stick handling, Bodie and Gracie make great defenders, but I usually manage to dangle past them. (Plus, they chirp me a lot less than players on the ice do.)
2. Keep dogs cool, even off the ice: Whether we're enjoying our daily walk or playing outside, it's important to keep the dogs hydrated and energized, especially as the weather warms up. We like to bring portable water bowls and treats for a quick energy boost while we're staying active together. Wellness^® Rewarding Life^® treats have been a favorite to take on the go.
3. Biscuits are for training too: Biscuits take on a whole new meaning off the ice and at home, as treats are an excellent way to reward your dog for nailing a new trick or simply for good behavior. Bodie and Gracie have been loving Old Mother Hubbard^® by Wellness^® biscuits, and WHIMZEES^® by Wellness^® dental chews taste great while helping to keep their chiclets clean and breath fresh.
4. Avoid goaltending around dinner time: Treats and toys are great ways to safely distract your dog while you focus on your own mealtime. We don't let Bodie and Gracie beg for food at the dinner table so my wife and I can enjoy our meal while they enjoy theirs. If you want to elevate your dog's own mealtime, changing up recipes with products like Wellness^® Bowl Boosters^® Tender Toppers™ are a great way to keep your dogs focused on their own meals.
5. Set goals for quality time with your furry teammates: Even when our schedules get busy, my wife and I recognize the importance of time dedicated to Bodie and Gracie every day. Even if we're just relaxing on the couch or they're welcoming me home from an away game, some of our best memories are time spent with them. 
6. There's no such thing as the offseason with your pets: As an athlete, I recognize the importance of maintaining a healthy routine for myself and my dogs. We get outside three to five times a day for a quick walk or to play at the park and try our best to serve their meals around the same time each day. It keeps them happy and healthy, which certainly makes our time spent together that much better.

"I'm proud to be known as a Boston athlete on the ice, but I'm also a proud pet parent outside the rink. This partnership with Wellness Pet Company as Hometown Treat Officer means a tremendous amount to me as dog dad to Bodie and Gracie, who are a true part of our growing family," said Charlie Coyle. "Whether we're serving Bodie and Gracie their dinner, getting outside together or enjoying down time before team travel, I'm always making sure we treat them well to ensure a longer and happier life together."

To learn more about the products mentioned or to find an authorized retailer, visit https://www.wellnesspetfood.com/.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood. 

TEWKSBURY, Mass., March 21, 2023 /PRNewswire/ -- Wellness^®, a leader in pet nutrition for over 25 years, returns to Global Pet Expo 2023 with its expanded product offerings in nutritional innovation for cats and dogs. With its continued focus on helping pets and their parents fulfill a shared life of wellbeing, Wellness' newest products and product line expansions offer greater variety and options for pet parents as they seek to target their pet's unique health concerns and wellbeing with high-quality food and treats, as well as supplements.

The pet industry has seen pet parents taking a more proactive approach to their dogs' long-term health and wellbeing. Wellness is a member of the National Animal Supplement Council (NASC) and proudly displays the NASC seal on its first-ever line of daily support chews, Wellness^® Supplements, which launched earlier this year. Recommended by 9 in 10 veterinarians¹ and made with high quality ingredients in a variety of tasty flavors, Wellness Supplements offer five scientifically formulated options supporting healthy digestion, healthy immune system and seasonal allergies, healthy skin & coat, relaxation, calmness and composure, and healthy hip & joint function.

In addition to its newest product for dogs, Wellness continues to expand its existing lines of dry dog and topper recipes, as well as variety packs. Dry product options for dogs are expanding with the new Wellness^® CORE^® Digestive Health Large Breed, a recipe designed specifically for dogs over 50 lbs. and scientifically crafted with wholesome grains to fuel your dog's best life for a life of wellbeing that starts from within. The Wellness CORE Digestive Health portfolio includes highly digestible, probiotic-coated kibble recipes crafted with digestive enzymes, guaranteed probiotics and a unique blend of prebiotic fibers that support a healthy microbiome balance and optimal digestive health. In addition to healthy digestion, this recipe is crafted to promote a strong immune system and optimal energy, as well as support healthy teeth, skin, bones and coat.

With more pet parents focusing on enhancing their dog and cat's bowl with toppers, Simply Shreds are now part of the Bowl Boosters^® line. For dogs, the new Wellness Bowl Boosters^® Simply Shreds Variety Pack features the two most popular recipes, chicken & beef and chicken & salmon, offering pet parents an easy buying experience and enabling them to supercharge their dog's kibble with high-quality protein and irresistible flavor. Wellness Bowl Boosters^® for cats are now available, as well, offering an added boost of protein in three delicious, protein-rich flavors that cats crave. Great as a topper or a snack and with only three or four ingredients per recipe, these tasty and grain-free Bowl Boosters for cats support daily hydration without added meat by-products, wheat, corn or soy.

Cats are also seeking variety, as evidenced by the growth in wet cat variety packs, which were up 40% in the U.S. in 2022². Wellness^® Complete Health^® now offers ten variety packs to choose from in multiple forms and sizes, providing cat consumers a plethora of options dependent on their cats' preferred tastes and needs. The newest Wellness Complete Health Chicken and Turkey Pate Favorites Variety Pack of 5.5oz cans feature its top performing pate recipes. For those more interested in flaked and shredded varieties, Wellness CORE^® Signature Selects™ are now available in Seafood Selection and Poultry Selection Variety Packs of 5.3oz cans that cats are sure to love for their protein rich and hand packed variety of recipes.

"We're continuing to see the importance pet parents are placing on approaching their furry friend's health holistically, looking for premium nutrition in flavors their pets love with health benefits pet parents can see for themselves," said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. "Our new line of supplements and the continued expansion of our dry dog and topper recipes, as well as new variety packs for cats and dogs, show our ongoing effort to address pets' unique health needs for a shared life of wellbeing."

These recipes will be on display at Global Pet Expo, March 22-24^th in Orlando, Fla. at Booth 1850.

In addition to its product innovation and variety, Wellness Pet Company continues to grow its efforts with The Wellness Foundation, which includes its ongoing support, funding and programming with Pet Partners. Pet Partners, the national leader in demonstrating and promoting the health and wellness benefits of animal-assisted therapy, activities, and education, will have volunteer therapy animal handlers along with their registered therapy animals on-site at the Wellness Pet Company booth on Wednesday, March 23, and Thursday, March 24, from 1:00-3:00 p.m. ET.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.

About Wellness^®: The Wellness family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood. 

¹ Source: In a survey of US Small Animal Veterinarians, 9 in 10 said they would recommend Wellness^® Supplements. 
² Source: The Nielsen Company

SOURCE Wellness Pet Company

TEWKSBURY, Mass., February 1, 2023 – Health and wellbeing remain important for Gen Z and Millennials, especially at the beginning of a new year, but now next gen pet parents are prioritizing more specific health goals: their dog’s dental health. According to a recent survey by WHIMZEES^® by Wellness^®, maker of all-natural daily dental treats for dogs, 77% of Gen Z and Millennial pet parents ages 18-41 say they rank dental care equally as important for themselves as their dog when considering top health concerns, with approximately 61% prioritizing their dog’s dental care just as much as they prioritize their own.[1] While brushing our teeth is easy, why is establishing and keeping up with a dental routine for our dogs so challenging?

More than half (58%) of pet parents surveyed share that their dog has either given them the side-eye or ran away (41%) at the sight of a toothbrush. Dogs aren’t alone – when tasked with brushing dogs’ teeth, human counterparts would prefer to smell their dog’s breath than attempt to brush fido’s teeth each morning, suggesting that toothbrush troubles are impacting their routines, and perhaps even their doggy relationships. Additional findings include:

• Knowing the Signs: Less than one-half (44%) of Gen Z and Millennial pet parents say they could list the signs of periodontal disease to their veterinarian, which include discoloration, broken or loose teeth, super stinky breath, reduced appetite and inflamed gums.

• Impacts on relationships: Almost half (49%) of those surveyed know someone who has made comments about another pet parent’s dog having bad breath, and nearly 40% say a dog’s bad breath could prevent them from getting to know their owner more.

• “Ruff” Nights: Almost one-third (31%) of those surveyed report that their dog’s bad smelling breath has woken them up out of their sleep.

WHIMZEES by Wellness all-natural dental treats help make prioritizing doggy dental health easier and more enjoyable for pets and their parents, combining the joy of a treat with health benefits that support healthy teeth and gums. By giving just one WHIMZEES treat a day, dogs get twice the cleaning power because WHIMZEES last three times longer to provide more cleaning time when compared to a leading competitor.[2] They are thoughtfully engineered with grooves and ridges to provide dogs with both chomping and cleaning, making WHIMZEES the treat that treats them well.

“Pet parents want to prioritize their dogs’ dental health, but don’t want to be discouraged by those challenging toothbrushing experiences,” said Dr. Danielle Bernal, veterinarian with WHIMZEES by Wellness. “Dental disease affects 80% of adult dogs and 96% of senior dogs[3], so there’s no better time than Pet Dental Health Month to start a proper routine. Dental health can impact your dog’s overall health and in turn, all you do together. By incorporating a daily dental chew like WHIMZEES by Wellness, pet parents can ensure they’re treating their dogs well by supporting their healthy smile and helping them live happier and healthier lives together.”

WHIMZEES by Wellness dental treats are conveniently available at pet specialty retailers, national retailers and online. To learn more about WHIMZEES by Wellness and find them near you, visit https://www.whimzees.com/.

About Wellness^®: The Wellness family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We’re committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood. 

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[1] Conducted in December 2022, Pollfish collected data via an online survey from a random sampling of 1,000 Gen Z and Millennial (ages 18-41) dog parents identified as demographically representative of the U.S. population.

[2] Based on studies of comparable products conducted by an independent kennel

[3] Ozy, Sweeney, Dog Owners Have a New Obsession: Dental Health for Their Pets, March 2019

TEWKSBURY, Mass., Sept. 12, 2022 /PRNewswire/ -- Wellness Pet Company, maker of premium natural food and treats for dogs and cats, today announced three new partners and the new vision for the Wellness Foundation: to enhance the human experience and promote the mutually beneficial relationship between people and pets. Every animal lover knows the joy, comfort, and companionship a connection with a pet can bring. The relationship between a pet and pet parent undeniably has mental, physical, and emotional benefits that stay with us forever. To celebrate those positive impacts pets have on our daily lives, the foundation will be introducing new support, funding, and programming with Pet Partners, Pets & People Foundation, and Boynton Health's PAWS (Pet Away Worry & Stress) organizations.

Through its partnership with Pet Partners, the national leader in demonstrating and promoting the health and wellbeing benefits of animal-assisted therapy, activities, and education, the Wellness Foundation will sponsor the World's Largest Pet Walk happening in 2022 on September 24, as well as other employee engagement opportunities. In turn, Wellness Pet employees will also have the option of participating in learning how to become registered therapy animal handlers. Based in Bellevue, Wash., Pet Partners makes millions of visits annually to patients in recovery, people with intellectual disabilities, seniors living with Alzheimer's, students, veterans with PTSD, and people who have experienced crisis events.

"At Wellness Pet Company, we know the positive impacts stemming from the bond between pets and pet parents—it's something we recognize and celebrate every day. The Wellness Foundation remains committed to helping pets and pet parents fulfill a life of wellbeing together, as we work to enhance opportunities for more individuals to experience the benefits," said Reed Howlett, CEO of Wellness Pet Company. "We look forward to working with our newest partners who believe in these shared values as we continue to facilitate and encourage shared wellbeing for more pets and pet parents across the country."

The Wellness Foundation has also announced regional core partnerships with Pets & People Foundation, based in Westford, Mass., and Boynton Health's PAWS, based out of the University of Minnesota. The Pets & People Foundation, Inc. offers pet-assisted therapy to residents of nursing homes, assisted living homes, special needs facilities, half-way houses, children's facilities, colleges and universities, and senior daycare centers and hospitals. The Wellness Foundation will support Pets & People to recruit, train, and credential new therapy animal teams to meet the growing demand, as well as support training and credentialing programs.

Boynton Health's PAWS sessions feature registered therapy animal teams as part of the University of Minnesota's initiative to support student mental health. Together, the Wellness Foundation and PAWS will significantly contribute to the wellbeing of one of the most at-risk age cohorts. The Wellness Foundation Animal-Assisted Interactions (AAI) Scholarship for University of Minnesota students will support 10 students and their animals to become registered therapy animal teams, including providing access to the Pet Partners online Handler Course, an in-person evaluation with their animals and veterinary exams, and a Pet Partners registration application.

Learn more about the Wellness Foundation partnerships, programs, and actions at WellnessFoundation.org.

About Wellness Pet Company:
Wellness Pet Company, the largest independent premium pet food company in North America, is home to pet food and treats brands Wellness^®, WHIMZEES^® by Wellness^®, Old Mother Hubbard^® by Wellness^®, Good Dog by Wellness^®, Holistic Select^®, Sojos^®, and Eagle Pack^®. Wellness^® is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes that are carefully sourced and thoughtfully prepared. Our expert veterinarians and animal nutritionists ensure that every recipe combines the perfect balance of high-quality natural ingredients with the latest scientific research and technologies to deliver proven health outcomes pets will feel and pet parents will see. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood.

SOURCE Wellness Pet Company

TEWKSBURY, Mass., Aug. 22, 2022 /PRNewswire/ – Wellness Pet Company, maker of premium natural food and treats for dogs and cats, is showcasing its latest work in nutritional innovation at SuperZoo, as the portfolio of brands continues to offer more options that foster a shared life of wellbeing between pets and pet parents. 

Most recently, Wellness Pet entered the fresh pet food sector, announcing the expansion of the Wellness Bowl Boosters^® line with new Wellness^® Bowl Boosters Freshly™. Focused on complete and balanced nutrition, these recipes are expertly crafted to deliver health benefits pet parents can see with real, healthy ingredients selected at the peak of freshness and then frozen to lock in nutrients. Wellness^® Bowl Boosters Freshly™ can be served alone as a nutritious meal or as a topper, as it is specially formulated to mix with kibble for a nutrition-supercharged bowl that will energize the pet and pet parent relationship at mealtime and support all that they love to do together.

The new product showcase at SuperZoo will feature the product launches of Wellness' first plant-based pet food recipes which began hitting retailer shelves earlier this year. Wellness CORE^® Digestive Health Plant-Based kibble is a scientifically proven, complete and balanced meatless dog food crafted with probiotics and whole eggs to support dog's immune systems and whole-body health. New Wellness CORE^® Immune Health Bowl Boosters^® are a plant-based topper that allow pet parents to supplement their dog's food with an extra boost of flavor to help dogs stay healthy and active for the long term.

Wellness Complete Health Age Advantage features two new wet recipes, specially made for cats aged 7+ that support immunity, energy, healthy muscles, strong joints and healthy coats. Wellness has also expanded its portfolio for Kittens with scientifically crafted recipes that include high-quality proteins, DHA and taurine to support the unique needs of growing kittens, such as brain and eye development while also offering a range of recipes and forms to expand kitten taste buds and expose them to a variety of flavors for less picky cats! Wellness Complete Health Kitten has expanded with 5.5oz wet cans, a new wet seafood recipe (in 3oz & 5.5oz sizes), and a new grained dry food recipe. The top performing Wellness CORE Tiny Tasters portfolio also now includes new Kitten recipes in pate and minced, as well as new minced and flaked recipes for adult cats. These single-serve, easy to use pouches eliminate leftovers and food waste while promoting hydration and high-quality nutrition with proven outcomes for cats at any age.

As the product portfolio grows to offer greater variety and recipe options, digestive health from the inside out and at any age continues to be a top priority for next-generation pet parents. The Wellness CORE^® Digestive Health line for dogs expanded earlier this year with Age Advantage and Puppy to better target the unique needs of dogs of all life stages. Crafted with a blend of prebiotic fibers and guaranteed levels of probiotics to support a healthy microbiome, these recipes support a happy belly for pups and aging dogs alike, which is key for total body health.

Expanded innovation from Wellness Pet Company this year also includes the WHIMZEES by Wellness Occupy product line to give dogs a fun and nutritional chewing challenge. WHIMZEES^® by Wellness^® Antlers kick off the line as rawhide-free chews with just six primary ingredients to give dogs a satisfying chewing experience while helping to clean their teeth. Veggie Ear and Ricebone chew variations will join the line later this year.

"As we continue to expand our product portfolios, we're offering greater variety to address the unique needs of pets, supporting shared wellbeing between pets and pet parents," said Chanda Leary-Coutu, Director of Consumer Experience at Wellness Pet Company. "We've seen first-hand what pet parents are interested in, including the demand for plant-based protein and fresh pet food options, with long-term benefits that pet parents can see for themselves. By making mealtime more meaningful to support your cat or dog's individual needs, you'll be able to enjoy all you do together even more."

New recipes will be on display at SuperZoo August 23-25^th in Las Vegas, Nev. at Booth 3631.

In addition to its product portfolio, Wellness Pet Company continues to grow its efforts with The Wellness Foundation, having recently announced new support, funding and programming with Pet Partners, Pets & People and Boynton Health's PAWS charities. Pet Partners, the national leader in demonstrating and promoting the health and wellness benefits of animal-assisted therapy, activities, and education, will have volunteer therapy animal handlers along with their registered therapy animals on-site at the Wellness Pet Company booth on Tuesday, August 23, and Wednesday, August 25, from 11:00 a.m.-1:00 p.m. PST.

To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.

About Wellness^®: The Wellness family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes that are carefully sourced and thoughtfully prepared. Our expert veterinarians and animal nutritionists ensure that every recipe combines the perfect balance of high-quality natural ingredients with the latest scientific research and technologies to deliver proven health outcomes pets will feel and pet parents will see. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^®, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram, TikTok, and Twitter: @wellnesspetfood.

SOURCE Wellness Pet Company

TEWKSBURY, Mass., June 28, 2022 /PRNewswire/ -- Leave extra room in your refrigerator for Fido's new favorite mealtime addition. Making their splash into the fresh pet food sector, Wellness Pet Company, maker of premium natural food and treats for dogs and cats, today announced the expansion of their Wellness® Bowl Boosters® line with the launch of Wellness® Bowl Boosters Freshly™. Expertly crafted to deliver health benefits pet parents can see and available in a variety of delicious flavors dogs will love, Wellness® Bowl Boosters Freshly™ can be served alone as a nutritious meal or as a topper, as it is specially formulated to mix with kibble for a nutrition-supercharged bowl.

The new product line comes as pet parents explore more options for added nutrition, flavor, and enjoyment at dogs' mealtime. Recent research from Wellness Pet Company found that pet parents want to mix toppers with existing food, with 51% of fresh pet food users and 46% of those interested in fresh food wanting to mix it half and half with other dog food, like kibble.1 Specially crafted with premium protein, rice and a variety of vegetables, these new recipes provide added nutrition and taste to every dog's favorite kibble.

Focused on complete and balanced nutrition, Wellness® Bowl Boosters Freshly™ recipes are made with real, healthy ingredients selected at the peak of freshness and then frozen to lock in nutrients. When serving Wellness® Bowl Boosters Freshly™, pet parents will see high quality meats, healthy grains and vegetables, all clearly visible and identifiable to help support a lustrous skin and coat, all-day energy, digestion, strong teeth and bones and immune health. As part of its mission to provide natural nutrition that is the foundation of a shared life of wellbeing between pets and pet parents, Wellness® Bowl Boosters Freshly™ energize the pet and pet parent relationship at mealtime, supporting all that they love to do together.

The new additions to the Wellness lineup of Bowl Boosters give pet parents four delicious recipes to choose from including: Wellness® Bowl Boosters Freshly™ Chicken & Butternut Squash, Wellness® Bowl Boosters Freshly™ Beef & Carrots, Wellness® Bowl Boosters Freshly™ Turkey & Sweet Potatoes and coming soon, crafted just for puppies, Wellness® Bowl Boosters Freshly™ PUPPY | Turkey & Rice.

"As pet parents, we seek fresh, whole-food ingredients for ourselves for the same reason we want them for our dogs: to see all-day energy, strong bones and immunity as we navigate life's adventures and share a life together," said Dr. Danielle Bernal, Veterinarian at Wellness Pet Company. "When you supercharge your dog's bowl with Wellness ® Bowl Boosters Freshly™, you supercharge all that you do together: more backyard frolicking, longer walks around the neighborhood, more road trips to that favorite trailhead, cozier cuddles, more energetic play dates, and of course more meaningful mealtimes."

Wellness® Bowl Boosters Freshly™ is now available in freezers at select PetSmart locations, online at PetSmart.com and Chewy.com, and will be available at Petco later this summer. To learn more about Wellness® Bowl Boosters Freshly™, please visit wellnessbowlboostersfreshly.com or @wellnesspetfood across social channels.

About Wellness®: The Wellness® family of brands is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium, natural nutrition. We're committed to doing things the right way, never the easy way, crafting natural pet food and treat recipes that are carefully sourced and thoughtfully prepared. Our expert veterinarians and animal nutritionists ensure that every recipe combines the perfect balance of high-quality natural ingredients with the latest scientific research and technologies, so that every recipe delivers proven health outcomes pets will feel and pet parents can see. Through the Wellness Foundation, we celebrate the mutually beneficial relationship between pets and people and the positive impacts these relationships have on health, happiness, and wellbeing. Learn more about our partnerships, programs, and actions at WellnessFoundation.org. To learn more about Wellness Natural Pet Food, visit wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on TikTok, Instagram, and Twitter: @wellnesspetfood.

1Fresh Pet Food study conducted by Wellness Pet Company with The Valen Group, 2021

SOURCE Wellness Pet Company

Wellness Pet Company renaming harmonizes pet nutrition pioneer’s mission of bringing nature, innovation, and science to premium pet nutrition with the Company’s flagship Wellness^® brand

TEWKSBURY, Mass., December 21, 2021 – WellPet, LLC, the largest North America based independent branded premium natural pet food company, backed by Clearlake Capital Group L.P. (together with its affiliates, “Clearlake”), today announced it is changing its name to the Wellness Pet Company (“Wellness Pet,” or the “Company”). With 100 years of premium pet food and treats heritage, Wellness Pet will build on its mission of fulfilling a shared life of wellbeing between pets and a new generation of pet parents. This expanded vision for Wellness Pet Company comes at a pivotal time as consumer interest in the premium natural pet food category has been fueled by step-change increase in U.S. pet adoption and pet parents seeking the benefits of premium natural nutrition first-hand.

“We felt this was the ideal time to re-introduce Wellness Pet, a company focused squarely on serving the next generation of pet parents at the beginning of their life-long pet parenting journey. Our relationships with pets are about more than just companionship. Pets provide a mutually beneficial emotional connection that makes each of our lives better every day, and proper, science-driven natural nutrition is one of the foundational elements needed to keep them healthy, happy, and well,” said Reed Howlett, CEO of Wellness Pet Company. “Pet parents and their pets are at the center of all that we do, and we believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating this mutual wellbeing. We’re here to make a difference for even more pets and their families.”

The premium natural category is the largest and fastest growing segment in the pet food industry, and Wellness Pet Company believes this is driven primarily by the desires of Millennial and Gen-Z pet parents, who are expected to make up 58% of American pet parents by 2025. This next generation of pet parents looks for credible brands they can trust and has a greater interest in feeding premium treats, toppers, and supplements that make them confident their pets’ needs are being met. Wellness Pet will actively pursue its mission to create natural nutrition that provides physical, mental, and emotional benefits that pets can feel, and pet parents can see, like a healthy skin and coat, optimal energy, digestive health, healthy eyes, teeth and gums, and immunity.

“We see so much potential for Wellness Pet Company as a purpose-driven organization that continues to provide pet parents around the world with the quality products they deserve,” said José E. Feliciano, Co-Founder and Managing Partner, and Arta Tabaee, Managing Director, of Clearlake. “We look forward to supporting the Company’s strategic growth with the help of our 

Operations, People and Strategy playbook, O.P.S.^®, while supporting initiatives important to pet parents, such as a continued commitment to natural nutrition, a science-driven approach, and sustainability.” 

Wellness Pet Company carries on the legacy of best-in-class product innovation and outcomes-based nutrition led by its flagship Wellness^® brand and includes well-known dental treat brand WHIMZEES^® by Wellness^® and all-natural dog treat brand Old Mother Hubbard^® by Wellness^®, in addition to premium food brands Holistic Select^®, Sojos^®, and Eagle Pack^®, all backed by its world-class operational and manufacturing capabilities rooted in quality and safety.

Wellbeing amongst pets and parents also means wellbeing for their communities and the environment they enjoy together. That’s why Wellness Pet Company will remain committed to the global fight against climate change with more recyclable packaging, low-waste eCommerce shipping, and greater attention to manufacturing emissions while continuing to operate with the highest food safety and compliance standards. Equally important will be creating and cultivating diversity, inclusivity, and belonging in the workplace.

The new company name will be effective in early 2022. Wellness Pet Company will continue to be headquartered in Tewksbury, MA. The Company also recently opened a new Boston, MA office, the Consumer Connect Center (C3), a center of excellence that will focus on developing best-in-class nutrition solutions for the next generation of pet parents.

About Wellness Pet Company:

Wellness Pet Company, the largest North America based independent branded premium natural pet food company, is home to pet food and treats brands Wellness^®, WHIMZEES^®by Wellness^®, Old Mother Hubbard^®by Wellness^®, Holistic Select^®, Sojos^®, and Eagle Pack^®. Building on a 100-year legacy, Wellness Pet Company has a singular mission of fulfilling a shared life of wellbeing between pets and pet parents with premium natural nutrition that provides proven health benefits that pets feel, and pet parents can see, because when pets are well, pet parents are, too. Wellness Pet produces proprietary and exclusive formulations at its three state-of-the-art facilities in Indiana, Minnesota, and the Netherlands, supported by a supply chain spanning over 1.2 million distribution points across the globe. More information is available at the Company’s website.

About Clearlake:

Founded in 2006, Clearlake Capital Group, L.P. is a leading investment firm operating integrated businesses across private equity, credit, and other related strategies. With a sector-focused approach, the firm seeks to partner with experienced management teams by providing patient, long-term capital to dynamic businesses that can benefit from Clearlake’s operational improvement approach, O.P.S.^® The firm’s core target sectors are technology, industrials, and consumer. Clearlake currently has over $55 billion assets under management, and its senior investment principals have led or co-led over 300 investments. The firm has offices in Santa Monica and Dallas. More information is available at www.clearlake.com and on Twitter @ClearlakeCap.

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Media Contact:
Abby Campbell 
360PR+
acampbell@360pr.plus
857-300-6301

DiPersio is the latest addition to the WellPet Senior Leadership Team, demonstrating the company’s ongoing commitment to continued growth in premium pet nutrition

TEWKSBURY, Mass., September 20, 2021 – WellPet, LLC, the largest North America based independent branded premium natural pet food company, announced today that Tricia DiPersio, PhD, RD, has been appointed to the role of Vice President of Food Safety, Quality Assurance, and Regulatory Affairs. With an impressive background in food safety and quality assurance, DiPersio joins the WellPet team to build on the company’s commitment to a best-in-class food safety culture.

DiPersio most recently served as the Executive Vice President, Food Safety, Quality, and Regulatory Compliance at D&D Consulting where she led global strategy to implement safety and quality programs for food manufacturers across the United States, Europe, and Asia. Prior to D&D, DiPersio led the food safety and quality assurance programs at Panda Restaurant Group for nine years where they won the coveted IAFP Black Pearl Award for Excellence in Food Safety and Quality Assurance. She also held roles at Target Corporation and Wild Oats Markets (now Whole Foods) earlier in her career. DiPersio completed her dietetics degree at the University of Northern Colorado and earned her master’s degree and PhD in animal and food science and human nutrition with a focus on pathogenic microbiology from Colorado State University.

“We know pet parents trust WellPet to provide high-quality nutrition, so every day our team is committed to building on our culture that prioritizes food safety and quality assurance above all else,” said Reed Howlett, CEO of WellPet. “Tricia’s background is exemplary, and she is a true expert in this space. We are thrilled to bring her on board to help us take our food safety and quality initiatives to the next level.”

Earlier this year, WellPet’s Minnesota-based Farm Fresh Kitchens manufacturing facility earned an “A” grade accreditation from the British Retail Consortium’s Global Standard for Food Safety, a certification that requires exceptional, ethical, and safe practices. DiPersio joins at a pivotal time for the company to ensure that this level of food safety and quality remains consistent as WellPet continues on a growth trajectory and enters new categories. She will work closely with Howlett and other members of the senior leadership team to manage the global quality organization and vendor relationships, develop enhanced safety practices, and ensure compliance with appropriate regulatory activities.

“I’m honored for this opportunity to bring my passion for food safety and quality assurance to the booming pet food industry. As a pet parent to six, I know firsthand that nothing is more important than providing safe, premium natural nutrition to ensure the health and wellbeing of our pets,” said DiPersio. “WellPet’s existing commitment to safety and quality is both impressive and inspiring, and I’m looking forward to joining this exceptional team.”

DiPersio and her husband will be based near WellPet’s Tewksbury, MA office with their two Boston terriers, one chihuahua, one cat, and two parakeets. To learn more about WellPet and its family of brands, visit www.wellpet.com.

About WellPet, LLC:

WellPet, the largest North America based independent branded premium natural pet food company is home to premium pet food brands Wellness^®, WHIMZEES^®, Old Mother Hubbard^®, Holistic Select^®, Eagle Pack^®, and Sojos^®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us. Today, our team of animal lovers, nutritionists, and veterinarians at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence, and product quality to our family of natural brands, always putting pet health first. For more information, visit www.wellpet.com.

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Media Contact:
Abby Campbell 
360PR+
acampbell@360pr.plus
857-300-6301

TEWKSBURY, Mass., August 24, 2021 – WellPet, LLC, the largest North America based independent branded premium natural pet food company, backed by Clearlake Capital Group L.P. (together with its affiliates, “Clearlake”), announced today the appointment of Nneka Rimmer to the company’s Board of Directors. She joins WellPet with more than 25 years of experience in the branded consumer products industry and specializes in global growth and go-to-market strategies, corporate transformation, leadership development and change management. 

“What attracted me to this opportunity was WellPet’s collaborative culture and team of inventive thinkers who truly put pets at the center of all they do and create. I’m confident my deep experience within the consumer sector will help WellPet execute on its compelling value proposition to deliver superior products at the convergence of science and nature,” said Rimmer. “It’s an exciting time for WellPet and the pet food industry as a whole, and I’m grateful for the opportunity to help the company reach new heights by partnering with WellPet leadership and Clearlake to ultimately provide pet parents more nutritional innovation and convenience.” 

Rimmer most recently served as President, Global Flavors and Extracts, at McCormick & Co. until April 2021. Prior to joining McCormick, Rimmer was the first African American female partner at the Boston Consulting Group (BCG), where she advised Fortune 100 C-suite executives on operational and commercial excellence. She was a member of BCG’s North America Leadership Team with a focus on consumer products and retail, the public sector, and strategy practices. 

“Nneka’s impressive background in corporate development and strategic planning, as well as her experience in consumer goods and retail, makes her an invaluable addition to our Board of Directors,” said Reed Howlett, CEO of WellPet. “We are thrilled to welcome Nneka to the WellPet team as we continue to innovate and build on the company’s 100-year heritage as a pioneer in natural pet foods.”

“We see great opportunities working with Nneka and are confident her sector, managerial and corporate governance expertise will be a great addition to the WellPet Board of Directors. As WellPet continues to transform, expand and enter new categories in pursuit of its mission of delivering nutritional excellence for the growing population of pet parents, Nneka’s extensive background in strategic growth will be vital to the company,” said José E. Feliciano, Co-Founder and Managing Partner, and Arta Tabaee, Manager Director, at Clearlake. “We look forward to working closely with Nneka as we chart WellPet’s next chapter.”  

Rimmer, who also sits on the boards of Energizer Holdings and the University of Maryland, Baltimore, will work closely with other board members and the senior leadership team as the company continues to expand into new, science-forward categories, introducing a new generation of pet parents to the benefits of premium natural nutrition with proven outcomes for a lifetime of wellbeing. 

About WellPet, LLC:

WellPet, the largest North America based independent branded premium natural pet food company is home to premium pet food brands Wellness^®, WHIMZEES^®, Old Mother Hubbard^®, Holistic Select^®, Eagle Pack^®, and Sojos^®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us. Today, our team of animal lovers, nutritionists, and veterinarians at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence, and product quality to our family of natural brands, always putting pet health first. For more information, visit www.wellpet.com.

About Clearlake:

Clearlake Capital Group, L.P. is an investment firm founded in 2006 operating integrated businesses across private equity, credit, and other related strategies. With a sector-focused approach, the firm seeks to partner with world-class management teams by providing patient, long term capital to dynamic businesses that can benefit from Clearlake’s operational improvement approach, O.P.S.^® The firm’s core target sectors are consumer, technology, and industrials. Clearlake currently has approximately $39 billion of assets under management, and its senior investment principals have led or co-led over 300 investments. The firm has offices in Santa Monica and Dallas. More information is available at www.clearlake.com and on Twitter @ClearlakeCap.

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Media Contacts:

For WellPet
360PR+
Abby Campbell 
acampbell@360pr.plus
857-300-6301

For Clearlake
Lambert & Co.
Jennifer Hurson
jhurson@lambert.com
845-507-0571